Uttam - True Flavour Of Punjab
Industry: Dairy
1500% increase in WhatsApp inquiries, 50K+ Instagram & Facebook followers, and 337% higher engagement in just 3 months through smart social media strategy.
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Background
Supreme Agro, under its brand Uttam, offers premium dairy products like milk, ghee, and lassi. The goal was to build a strong digital presence and educate audiences on purity, taste, and nutrition.
Challenge
- Low brand recognition online.
- Reaching health-conscious, quality-focused consumers.
- Balancing promotional and educational content to avoid content fatigue.
Innovation
- Focused on visual storytelling to highlight purity and taste
- Engaged community through polls, contests, and influencer collabs
- Used health-centric infographics to position Uttam as a trusted brand.
Execution
- Social Media Strategy: Targeted Facebook and Instagram with tailored, consistent content
- Performance Marketing: Hyper-targeted paid ads for healthy living audiences
- Content Buckets: Product highlights, health benefits, influencer posts, interactive formats
- SEO & Local Outreach: Optimized content + hyperlocal targeting to boost discovery.
Impact
- Strong brand recall in Punjab
- Viral UGC and influencer engagement
- Real-time community built around trust and nutrition
Key Highlights
- Health-First Messaging
Educated audiences on the purity and nutrition of dairy products through informative posts and infographics. - Local Love Strategy
Geo-targeted content and ads made Uttam hyper-relevant for Punjabi households. - Influencer & Engagement Push
Food bloggers and health creators helped amplify the brand, while polls, Q&As, and contests kept the audience hooked.
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