Guess The Dish Contest
Company: Uttam
Industry: Dairy
The Story of Uttam
Uttam at providing 100% Pure Milk Products that are Delicious & Nutritious. Uttam has a spectacular range: Ghee, Milk, Lassi, ATM Dairy Creamer, UHT Milk
Objective
- Brand Awareness
- Engagement
- Fan Acquisition
The Challenge
The challenge for the brand was to grab the attention of its target audience and connect/engage with them, which in turn can help them in increasing the brand’s following/fans.
How We Did It
Uttam is known for its dairy products in North India, especially for its Ghee. To create brand awareness and engagement a contest was created where ghee was the vital component of all the contest posts. A campaign was created for their TG, which was convenient for everyone to participate. An image of the ingredients of a dish was displayed in a creative, and the participants had to guess the name of the dish. The colours and Graphics used were very vibrant to catch as many eyeballs as possible. The answers were revealed at the end of the contest, followed by the winners announcement.
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