Don’t Step Out Campaign
Company: Good Hair Co.
Industry: Professional Hair Product Range
Buyer Persona: Gender: Female | Age: 18-54 | Detailed Targeted Interest & Location
The Story of GHC
GOODHAIR COMPANY,
A Professional Hair Care brand that delivers impeccable quality hair care range, infused with unique ingredients to combat hair issues.
Objective
- Lead Generation
- Sales
- Brand Awareness
- Increase Visibility across India
- Increase the fan base
The Challenge
The brand had just launched and the lockdown was enforced due to the Covid situation, Salons were shut and the consumers were unable to get their hair treatments. Since GHC is essentially a Professional brand, it is not available in retail outlets. It became extremely challenging to carry on the sales. We were entrusted with the target of increasing sales and reaching the consumer directly.
How We Did It
We started with campaigns and generated 100+ quality leads within the allotted budget also drew engagement on the page and increased the reach and likes of the page.
- 1000+ page followers increased
- Page engagement increased by 50%
- Average organic post reach increased to 2k
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