Valentine Month Campaign
Company: Uttam
Industry: Dairy
The Story of Uttam
Uttam at providing 100% Pure Milk Products that are Delicious & Nutritious. Uttam has a spectacular range: Ghee, Milk, Lassi, ATM Dairy Creamer, UHT Milk
Objective
- Brand Awareness
- Engagement
- Video Views
- Fan Acquisition
- Valentines Contest
The Challenge
The challenge for the brand was to grab the attention of its target audience and connect/engage with them, which in turn can help them in increasing the brand’s following/fans.
How We Did It
Inspite of Uttam being a known brand in North India, we wanted to create awareness among the younger TG around valentines day and increase social media engagement. To do the same we started a campaign, where we created engaging creatives for each day like hug day, promise day, kiss day, followed by a contest asking how people express their love without saying ‘I love you’, in 3 different ways. We created very minimalist but cute creatives, which caught the attention of our audience. 3 winners were announced at the end of the contest, and they were given Uttam products.
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