EEMA (Event and Entertainment Association)
Company: EEMA (Event and Entertainment Association)
Industry: Event Association of India
Buyer Persona: Gender: Male/Female | Age: 24-55 | Detailed Targeted Interest & Location
The Story of EEMA
EEMA is the leading body for all event related professionals this includes all entrepreneurs, entertainment professionals and Event Managers in India who are actively part of decision making for event industry’s future in India. EEMA has been a Pioneer in creating active changes that help Event professionals network, create more experiential events and opens opportunities for their members to evolve in the events space.
EEMAGINE 2023: EEMAGINE is a yearly endeavor by EEMA focused on creating a platform for Event professionals to network, Upskill and learn about the latest updates in the event industry. EEMA provides a platform that creates opportunities for Event professionals and related industries to flourish in India and to guide towards the overall growth of the industry in India.
Objective
- Website Sales for EEMAGINE
- Sales
- Brand Awareness
- Increase Visibility across India
- Increase the fan base
- Increased Awareness on EEMAGINE
The Challenge
EEMAGINE had started paid media advertising for the first time, with the website optimisation to Social Media Marketing and communication were to be optimized for tracking, retargeting and Website flow.
How We Did It
We started the campaign with generating Awareness and optimizing communication of our Ads to reach professionals from the event industry. The Ads were focused at creating curiosity which would lead the audience to EEMAGINE’s website. The audience that lands on EEMAGINE’s website was targeted with Ads that focus towards
- 3000+ page followers increased
- Page engagement increased by 100%
- Average organic post reach increased to 87.3%
Creatives
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