The Launch Of YOOF Life

Company: Yoof Life

Industry: Smart Wearables

The Story of Yoof

Yoof is a new-age smart wearables brand- supreme smartwatches featuring full-screen and waterproof dials, personalized bands and professional modes.

Our Objective

Our objective was to create a clutter breaking social media identity and packaging to attract a young, active audience that would enjoy and patronize the brand, despite the absence of a celebrity ambassador.

The Challenge

Required a unique content strategy including graphics, photos, gifs and so on
Required creative Instagram messaging to increase overall reach and awareness
Required a launch strategy to build social media presence
Required packaging design from scratch
Required an ad strategy and digital marketing assistance

How We Did It

Content & Strategy

Created a unique strategy which listed our various content types, hashtags and visual tones to suit the brand’s personality. Content was then created keeping these factors in mind.We used the names of the launches and products as a cue for our communication and language.

Building Awareness

Increased overall brand awareness to the website and DMs by creating a community on Instagram. We also ran customized ad campaigns to build awareness, drive traffic to the website, and boost sales.