Years later, the perpetual calendar is a fixture of IWC and appears in several collections that the brand from Schaffhausen makes. While replica watches one might debate the merits of putting this complication in a Pilot’s Watch, an Ingenieur, or an Aquatimer, the perpetual calendar has always felt very much at home to me in the stately and oversized Portugieser.

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The Launch Of YOOF Life

Company: Yoof Life 

Industry:  Smart Wearables

The Story of Yoof

Yoof is a new-age smart wearables brand- supreme smartwatches featuring full-screen and waterproof dials, personalized bands and professional modes.

Our Objective

Our objective was to create a clutter breaking social media identity and packaging to attract a young, active audience that would enjoy and patronize the brand, despite the absence of a celebrity ambassador.

The Challenge

  • Required a unique content strategy including graphics, photos, gifs and so on
  • Required creative Instagram messaging to increase overall reach and awareness
  • Required a launch strategy to build social media presence
  • Required packaging design from scratch
  • Required an ad strategy and digital marketing assistance

How We Did It

Content & Strategy

Created a unique strategy which listed our various content types, hashtags and visual tones to suit the brand’s personality. Content was then created keeping these factors in mind.We used the names of the launches and products as a cue for our communication and language.

Building Awareness

Increased overall brand awareness to the website and DMs by creating a community on Instagram. We also ran customized ad campaigns to build awareness, drive traffic to the website, and boost sales.

Creatives

Dies ist eine Uhrenkollektion, die eine Art germanische Würde und elegante Haltbarkeit in einer von schweizerisch-französischen Marken dominierten Uhrenlandschaft symbolisiert. Jetzt haben wir eine neue replica uhren Version des IWC-Ewigen Kalenders, und sie verfügt über ein kleineres Uhrwerk, das einen sehr tragbaren Portugieser Ewigen Kalender ermöglicht.

Uret debuterer i tre versioner - to guld, en stål - og vi ser nærmere på dem alle i dag. De to versioner med sølvbelagte urskiver er en del af replika ure kernekollektionen i IWC, og det andet guldstykke med en blå urskive (nedenfor) er kun en butiksudgave.