EcoRetreat Odisha
Company: EcoRetreat Odisha
Industry: Hospitality (Hotels and Resorts)
Buyer Persona: Gender: Male/Female | Age: 18-55 | Detailed Targeted Interest & Location
Campaign Period: 15th January to 29th February 2024
The Story of Eco Retreat Odisha
Eco Retreat Odisha is an initiative by the Government of Odisha and an Initiative by the Odisha Tourism Department. The Eco Retreats offer a unique experience of glamping on the beaches, forests and interacting with the wildlife in Odisha. These glamping sites are present in 7 locations across Odisha which are Konark, Satkosia, Hirakud, Bhitarkanika, Sonapur, Daringbadi and Putsil. Each of the locations provide a different experience. From beaches , mountains, valleys, to wildlife and forests of Odisha. Eco Retreat caters to all types of consumers/travellers by providing a relaxing vacation, adventure sports or a peek into the wild life.
Objective
- Sales on bookodisha.com website
- Increase overall sales of each of the 7 sites
- Increase Brand Awareness
- Increase Brands Recall
- Drive traffic to Website
The Challenge
The website for bookodisha.com contains booking options to book other hotels provided by the government of India, Eco Retreat properties in comparison to all other properties is more expensive.
How We Did It
By redirecting the Audience to the Page of Book Odisha which has a filter to showcase Eco Retreat properties by doing this we reduce the likelihood of the consumers deflecting to other available properties. Additionally our target audience was divided into four different persona’s.
- Consumers that are interested in Adventure sports
- Consumers that are interested in Wildlife
- Consumers that are interested in Glamping/Camping
- Consumers looking to travel to Odisha or destinations being targeted
- 240 conversions tracked over the period of 1 month of running the campaign
- 1,02,62,255 impressions received
- 1,33,201 Clicks gained during the duration of the campaign
- Reach
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