Dil Ka Raasta Plate Se Contest
Company: TOP’S
Industry: FMCG
The Story of TOPS
TOPS is a leading food processing brand from India, which is well known for offering the widest range of delectable products under a single roof. TOPS products are loved not just in India but are relished the world over, in over 30 countries.
Objective
- Target youth
- Reach & Engagement
- Increase visibility
- Increase the fan base
The Challenge
To attract youth and encourage them to participate in contests.
How We Did It
We created a contest-based campaign for valentine’s day. The campaign concept was to celebrate love
and food together. Days leading to valentine day, the posts were vibrant and followed a valentine theme. The audience was to share the food they love to prepare for their loved ones. The campaign got a tremendous response and reached 50,000+ targeted youth audiences. Gained 500+ post engagement and 100+ new followers.
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