Queen Of Hearts Campaign
Company: Uttam
Industry: Dairy
The Story of Uttam
Uttam at providing 100% Pure Milk Products that are Delicious & Nutritious. Uttam has a spectacular range: Ghee, Milk, Lassi, ATM Dairy Creamer, UHT Milk
Objective
- Creating a buzz in the targeted location
- Increase the fan base
- Audience engagement
- Reach new audience
- Propagate about the brand ambassador – Juhi Chawla
The Challenge
To increase target engagement and build on the community. Create hype and buzz around the brand ambassador. The challenge was to get the TGs attention and increase conversations and shares.
How We Did It
We created a Teaser campaign around Juhi Chawla. Names of Juhi Chawla’s films were used creatively to grab attention and arise curiosity among our TG. The colours and Graphics used were very vibrant to get eyeballs. The name of the celebrity was revealed, followed by a video with Juhi Chawla.
- Campaign reach 30,000+ targeted audience
- Page & post engagement increased
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