Why is Digital Marketing the preferred
way of doing business?
Digital marketing has taken over the whole of the marketing kingdom and has made so many things, which were earlier unthinkable, possible today. It has brought a huge wave of transformation of the universal marketplace and if it may be right to say so shrunk the world even more and made more and more possibilities for the smallest of business owners.
So what has it done? Digital marketing is the preferred way of conducting business due to the following reasons:
It is cost-effective
The maximum financial crunch for any business owner is in the advertisement and marketing of the product or service on offer. Traditional marketing incurs a large sum of money on advertising. For
a small-time business person, this may become like a nightmare and he may not be able to bear the huge costs. For them, digital marketing is any day a more viable option that is affordable and making it more cost-effective. Of course, website designing and payment of ad spaces do incur costs but they are quite affordable. We at Befoundations help you to know and understand your customers in a better way so that you can accordingly decide on a budget for your ad campaigns.
Communication with your customers is timely
If you compare, it would be a costly affair to attract a new customer towards your brand rather than holding on to an existing customer. You can now be in constant touch with your customers to solve any queries that they might have regarding your product or service. Even after your working hours are done, a chatbot can help you be in touch with all your clients. After-sale service to your customers is important so that brand loyalty is built and Befoundations helps you provide exactly that to your customers. The loyal customers in turn help your brand by increasing your brand awareness by suggesting your product to their nears and peers. Personalized email offers and social media engagements are other ways for you to keep your customers within the loop. There are many ways to grasp their attention: offers in the season, new product launches with a discount offered to existing loyal customers, emailing customers of the relevant offers and information. Befoundations holds your hand through all of this and your job is done seamlessly.
Accurate Real-time analysis
When it comes to the traditional marketplace, the marketing campaign and the analysis of the market captured was not possible. But in the digital marketing arena, there is an accurate real-time analysis of the market. Your marketing campaign can be tracked in real-time and the performance of your brand can also be known. With Befoundations, you can also track clicks, comments, impressions, conversions, and much more. You can get all the information like:
- How long has the user spent on the page?
- Age, sex, and interest of the visitor
- How many people are viewing your page?
- Demographic location of the user
- Source of traffic through different gadgets
If you monitor your marketing campaign in real-time, then there is scope for you to make any improvements if required in your campaign. You can prioritize your marketing channels by breaking
down all the information that you get from the traffic on your website. With this information by your side, optimizing the budget allotted to marketing can be done by investing in better campaigns or tweaking your campaigns accordingly.
More ROI
For digital marketing, return on investment is of paramount importance. Digital marketing is otherwise very affordable and if you can optimize conversion rates, then you can get very high ROIs for
your business. If you are smart to hire Befoundations, then we can help you get better ROI than any traditional marketing way by branding your product/service more smartly and also generating better
revenue. Digital marketing tactics that are reasonably affordable are email marketing and social media tracking the analysis of results in an effective way goes a long way to measure ROI. If there is a proper flow of the targeted traffic that results in better sales and leads, your ROI will be faster too. Changing the face of business by digital marketing is proved by this remarkable feature too.
Targeting the Right Audience for your product/service
The basic core concept that goes on to play a big role is to target the right audience for your business, at the right time and right place too. The whole of your budget allotted for marketing is a waste if you are not able to reach the audience you desire. Befoundations can help to target the right audience and therefore, it is easier to segment them.
Improvement of the Market Outreach
With only a small amount of investment, digital marketing has the potential to reach audiences all over the world. The world has now become a global market. Small start-ups and businesses have got the opportunity to go global as against traditional marketing which is a limited form of marketing.
Make your brand credible and earn customer trust
Brands that are digitally active lead to better brand recognition on multi-levels. The digital platform is such that it helps to gain credibility due to digital marketing. Befoundations understands that the content that goes up on your website has a crucial role that has to address any doubts that the customers might have and also clarify the concept of the brand/service you are offering.
Lead Generation
For every business to be successful, lead generation is an important thing in the digital marketing world. You must know how to generate leads so that you can earn good revenue. Facebook, Instagram,
Twitter, Linked In, etc. are all social media platforms that help promote your business to a larger target audience and improve the market presence.
More the number of people that visit your social site, Google will consider your content and increase your domain. This will help to boost your SEO ranking. Befoundations will help you with the
information of all the people who viewed your content on the website. With the analytic tools that we have, we will ascertain your lads. The next step is to nurture the leads and convert them to sales which we will guide you through.
Better Conversion Rate
In the world of digital marketing, the conversion rate is the number of visitors that have any desired action whether on your website, social media page, email, etc. Befoundations makes your marketing strategy in such a manner that it engages the potential customers.
Competition Analysis
The digital marketing campaign has an integral part in the form of competition analysis. If you monitor your competitors regularly, you would know their weaknesses and strengths. We, at Befoundations,
help you gain an upper edge in the market by constantly tracking the keywords of your competitors. We will help you by creating a team that investigates your competitors so that you have an upper edge by closely studying their strategy to then improve your strategy to capture the market in a better way.
Leveling of the playfield
In the traditional arena, it is very difficult for small businesses to compete with larger ones as their resources and budget are limited. But in the digital marketing scenario, all businesses can compete to
reach the global marketplace.
