In today’s internet driven generation words like digital marketing, SEO driven content, digital strategies etc have become quite common. The fast-paced eco-system demands quicker verticals that give them greater results. With the world becoming closely connected through technology, traditional tools of marketing, branding, and advertising now seem to be taking a backseat and they make way for modern methods of marketing and advertising.
Digital Marketing is one of the most commonly heard jargon. It intrigues, it certainly is new age, it is technology driven … but do we understand it? Let’s have a breakdown on this and understand the power of digital marketing.
The traditional marketing thought process has got a complete facelift with the digital revolution. Branding and advertising communication has indeed come a long way. The technical landscape of the present holds new challenges as it deals with a target audience that is aware and unabashed. The number of people who spend time online is an ever-increasing number. This means that offline marketing will not work to drive up sales. In order to connect with today’s audience, we need to meet them at a place where they spend maximum time, that is the internet.
Digital Marketing is an intricate system which takes the aid of technology in order to reach consumers and tap into the market demand through various digital channels and strategies. It is vital for any business and its brand awareness. There is a growing dependency on digitally created content and marketing because audiences depend on it as a source of learning and this in turn creates a huge space for brands to get innovative and creative with their tech enabled marketing game.
Let’s breeze through key elements of Digital Marketing
Search Engine Optimization or SEO :
What happens when you hit the search button on the internet? If you have been observant then you would have noticed that certain types of content get ranked higher than others. Ever wondered why this happens? The SEO is responsible for optimizing and generating organic traffic towards a particular website or content page. Through research of keywords for the search prompted and by answering user questions , websites rank high on search engine result pages.
Content Marketing:
Content creation is one of the key elements that drives digital marketing. The internet has made it extremely easy for brands to reach consumers and vice-versa. Thus, creating brand awareness and providing audiences with interesting data has become a tool of advertising in the digital space. This ultimately also helps in conversion of sales.
Social Media Marketing:
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest are a rage because they are constantly feeding content to the audiences which leads to promotion of brands and even makes content go viral. Through these tools brands can connect with a global audience through a share worthy communication.
Email Marketing:
A great and sure shot way of promoting traffic towards a brand website is through Email Marketing. A great promotion and marketing tool which communicates discounts, offers, launches, events etc
Pay-Per-Click-Advertising :
This type of marketing tool allows brands to display their ads on digital platforms. Each time a consumer clicks on the ad the publisher gets paid. Google Ads and Facebook Ads are primary examples.
Affiliate Marketing:
Affiliate Marketing is a trending topic on social media and has caught on with a generation that is techno proficient. Its performance-based nature where an individual receives commission for another brand on their social media handles or platforms; has added to its popularity as this is also a great way of income generation. This can be done through YouTube Partner Program or through posting affiliate links on social media accounts.
Influencer Marketing:
Digital Marketing is also very effective when a social media influencer creates content and starts to promote a brand. This collaboration helps a brand reach out to a dedicated and loyal fan following of that social media celebrity. Popular and relatable faces will most certainly draw attention to a brand and influence people to contribute to sales.
Analytics & Data Analytics
This tool is imperative to Digital Marketing as it provides an insight on website traffic, user pattern and conversion rates.
As the world gets further more intricately connected by the world wide web, Digital Marketing is going to become perhaps the best tool of brand promotion and advertising. Its cost-effective nature helps in giving start-ups and nascent brands a chance to compete with more established names. A good digital marketing agency like BeFoundations knows the importance of online movement and will be able to expose a brand to such a consumer base. A fast-paced environment demands quick results and return on investments. Digital Marketing is extremely result oriented and helps the ball get rolling even on a tight budget which traditional marketing tools deny.
To succeed in the digital landscape, BeFoundations will help you set clear objectives, understand the target audience, choose the right digital platform, create quality content, ensure that content pages are digital device friendly, and last but not the least regularly remain aware of market trends.
Digital Marketing has certainly revolutionised the whole B2C mode of operation. Brands now have the opportunity to bridge the communication gap with their consumers. They can become more transparent and more accessible brand which contributes to its popularity
Hence, its time to recognize the far-reaching power of digital marketing and harness its immense potential that it has to offer.
