Befoundations understood the market that Sunflame had to leave a mark on. With constant Research-driven analysis, we Focused on prominent stores and Revamped the store signage while creating special display units for the cooktops Sunflame was positioned as a very technologically advanced product thereby establishing that Sunflame, as a company, was more innovative and modern. The communication was very modern vis- a -vis the very dull ads showing the plain traditional looking burner gas stoves which was the trend.
The tag line: “Just what you wanted “was established effectively.