Can you feel the digital pulse? Our lives are dominated by binaries and whether we like it or social media has become an inherent part of our lives. Within a span of a short time, social media platforms have completely transformed the way we communicate. From establishing personal connections to professional outreach, this medium plays a vital role. To make a significant presence in this space, one needs a robust Social Media Strategy.
Did you know that in the year 2021 global social media users crossed 4.33 billion. According to the Digital 2022: Global Overview Report the average time spent on the digital space is 2.27 hours. In the past year there has been a significant rise in TikTok, Instagram and YouTube users. It has also been projected that people use an average number of 7.5 social media platforms each month. These are remarkably staggering figures which indicate the reach of social media and furthermore the importance of Social Media Strategy In Today’s Digi Space.
To put in simple words Social Media Strategy is a basic framework or a plan that will outline social media goals for a particular brand. It involves many tactics and analytics that are used to track performance. Its ultimate aim is to drive maximum user traffic towards your brand and social media handles. A good social media plan devised by Delhi’s digital agency BeFoundations will establish brand awareness and consistent brand loyalty.
What is the Driving Need for a Social Media Strategy?
A momentary success on your posted content does not give you a long-term reach. A well laid down plan will provide the right thought, intent, vision, and mission to meet your brand goals.
- Social media platforms have a worldwide reach and are particularly significant to those who are looking to expand their consumer base.
- This medium has no communication lag and hence brands enjoy timely feedback.
- Digital platforms have given the power to share information in the hands of the common man. Also being cost effective it is widely used to distribute knowledge and information.
- Through data analytics brands can now understand consumer trends.
What is the role of Social Media Strategy in Building a Brand?
A watertight Social Media Strategy will enable a brand to create important connections with its audience and build a brand. Absence of a well proposed action will lead to utter confusion.
- A strategy helps set clear goals on social media. It sets you on a path with a clear purpose. Without it all efforts will be directionless.
- With a clear strategy in place, you will be able to understand your target audience and what type of content they relate to.
- In order to create a strong foothold, it is extremely important that a credible presence is built and that will come with consistent content generation and directing its flow towards the right social media channels.
- A strategy will also define Key Performance Indicators which help in improvement evaluation.
Benefits of Having a Social Media Strategy:
A social media blueprint will bring to the table innumerable advantages. It fosters a sense of togetherness and unites people on the social media platform.
- The biggest advantage of a social media strategy is that its familiarizes the brand with the audience. The more frequently the consumer interacts with a particular brand it contributes to its brand presence.
- Ever wondered why the digital medium is such a preferred option for brand launches. This medium gives an opportunity for brands and consumers to indulge in active communication. This also builds brand loyalty.
- A social media strategy provides a cohesive content layout and media campaigns. This aids in content alignment which is beneficial to the brand to meet its goals.
- A digital plan of action will provide a brand with data to target specific demographics thereby making the marketing process more efficient.
- A proposed action provides a competitive edge and allows you to stay one step ahead of your competition. It also arms an organisation with corrective measures in the event of a crisis. This also protects the reputation of a brand.
How Does One Develop a Social Media Strategy?
Your social media strategy should be simple that outlines your perception and a brand’s differentiating factor. Follow these easy steps to devise a social media strategy:
- Be clear with your objective in a digital space . Cover all verticals like brand awareness, generations of leads, website traffic, engagement, metrics etc.
- Before you make your foray into social media conduct a thorough research on your target audiences. Understand their interests because this helps you put across the appropriate message through your generated content.
- Assess on which digital platform is your target audience most active. Different social media platforms have different user bases.
- Creating a social media calendar is paramount. While creating it one must include a variety of content like blogs, posts, images and infographics.
- You must determine a budget that you will allocate towards social media marketing and adapt your strategy to the ever-changing climate of the digital landscape.
- Make a strategy which will help you determine your success through data driven improvements.
With a social media strategy your efforts towards building a brand will be targeted, purposeful and effective. A well spun design will always provide a brand with social media empowerment. Lead the online conversation and begin your journey on the road to influence with BeFoundations.
