The digital medium is beaming with stories. It’s an overwhelming archive of content. With so much information in circulation, brands often approach digital marketing agencies like BeFoundation to aid in unique content generation and most importantly a compelling storytelling telling approach which would help in etching the brand in the minds of the audiences.
In order to make your story stand out in the ever-expanding sea of content, stories have to be engaging in order to convert people into vigilant listeners. Social media can be used intelligently to turn online audiences into loyal followers.
Let us explore different strategies, techniques, and tools available to us that will help in mastering the art of storytelling in the virtual space. Being proficient in the movement of expression with an engaging narrative are the key elements of a good story. Whilst the entertainment factor and comic timing might give your content an edge, it is also important that a story has a vision and a deeper purpose that will act as a guiding light. It is extremely important that the art as well as the science of storytelling is understood in order to excel in this competitive space of digital media.
The fundamental aspect of communication is to be able to evoke a reaction and establish connection. Social media channels provide brands with a vast stage and expense that will inspire action while conveying compelling messages. Scientific research states that an enchanting narration activates multiple areas of the brain thereby playing with the subconscious which enables it to be retained in our memories. The social media platforms provide us with varied tools which we can use to boost and magnify this effect.
Let us harness the power of social media and become outstanding story tellers for our brands:
Choose The Right Social Media Channel
It has been clearly established that the thumb rule to any content achieving the success curve is based on a brand’s understanding of its target audience. Identify your audiences intelligently and study their movement. Some demographics will work for a social media platform like Instagram, others might fare better on Facebook. It is crucial to know in which platform your brand audience is active.
Know Your Brand
For a brand story to fare well with an audience, it is imperative to understand your brand. Know the vision and mission of the brand. Study the offering of competing brands and carve out the differentiating factor which will help you create a niche for your product.
Story Telling Must Be Done In Different Formats
It is important to understand the audience’s psyche. Not everyone is a reader and not everyone appreciates a constant video engagement. When a brand has to cater to a large variety of viewers whose interests differ, content needs to be formatted in various varieties. Experiment with storytelling through formats like blogs, articles, texts, videos, GIFs and much more that this amazing medium of communication has to offer.
Understand The Importance Of Like & Share
Breaking the internet and becoming viral have become common terminologies. We must take a moment to think why certain stories get more traction than others that they generate worldwide attention. Is it because they catered to the entertainment value or was it able to create a bond amongst strangers and turn their thought process into a common pulsating thought . While crafting a social media post ask yourself why will I like and share? If you have the answer then you have something to go with otherwise go back to the drawing board.
Human Factor
Emotions are the heart of storytelling, Content that is relatable and has an human angle to it will trigger an instant audience reaction. Social media is all about mass audiences having the power to determine the direction of a particular narrative. They can make or break any content. Hence, when you make a connection with them and tell them how a particular brand is more receptive to their needs, that content automatically starts a conversation that makes them feel an active part of that brand.
Trends, Hashtags, Analytics and Metrics
Popular hashtags and trends make stories more discoverable. Brand stories gain more mileage when they are aligned with the right keywords which gives them a broader reach. Using platform performance analytics to conduct regular assessments of content refines a storytelling strategy.
Content Calendar
A social media calendar provides consistency and outlines a brand’s story. A structured narrative encourages organic audience following which converts to brand loyalty. Span out your posts with various themes and stories. Collaborate with other influencers to increase the social media reach. Their authenticity and reliability can be harnessed to tell stories more effectively.
In conclusion, storytelling is an art. It is ever evolving with innumerable creative ways to create memorable stories. BeFoundations will help your brand story transcend traditional boundaries and become a fundamental tool for your business. We will put you on the right platform so you can leave a lasting mark of your brand’s journey in this digital era.
