When we bagged the Coloressence account, we were excited with the job at hand – to create a cosmetic brand which would be loved by masses of the country. We understood the market and created a buzz around Coloressence by promoting it as a contemporary Indian brand that has an international appeal with a quirky and Desi tone to it. We have successfully created a brand that is widely recognised and has paved a niche for itself in the clutter of the International brands.