The Launch Of YOOF Life
Company: Yoof Life
Industry: Smart Wearables
The Story of Yoof
Yoof is a new-age smart wearables brand- supreme smartwatches featuring full-screen and waterproof dials, personalized bands and professional modes.
Our Objective
Our objective was to create a clutter breaking social media identity and packaging to attract a young, active audience that would enjoy and patronize the brand, despite the absence of a celebrity ambassador.
The Challenge
- Required a unique content strategy including graphics, photos, gifs and so on
- Required creative Instagram messaging to increase overall reach and awareness
- Required a launch strategy to build social media presence
- Required packaging design from scratch
- Required an ad strategy and digital marketing assistance
How We Did It
Content & Strategy
Created a unique strategy which listed our various content types, hashtags and visual tones to suit the brand’s personality. Content was then created keeping these factors in mind.We used the names of the launches and products as a cue for our communication and language.
Building Awareness
Increased overall brand awareness to the website and DMs by creating a community on Instagram. We also ran customized ad campaigns to build awareness, drive traffic to the website, and boost sales.
Creatives
