Seal The Deal With The Perfect Packaging
Well, we have a saying, “jo dikhta hai wohi bikta hai!”
And ironically, it is quite true!
Imagine a new brand of biscuits that doesn’t just have choco chips but is loaded with vanilla & chocolate cream as well! But it’s packed in a plain white packet with just the name of the brand & the mention of the product on it.
Will you buy that out of the blue?
We didn’t think so!
That’s why we have the 101s of the perfect product packaging listed below.
Know Your Product Inside Out
First things first, what’s the brand that you’re considering the packaging for? Each product belongs to a certain category or segment which defines the colours, texture, appeal and attraction.
Understand Your Demographic
It is of utmost importance that you understand the demographic of the product and grasp the core areas of interest of the particular TG. This doesn’t just call for the recall of your experiences but also a great amount of research.
If the product is for men, the colours, texture & tonality will be masculine. It will not be the same as any product for the female gender.
Similarly, certain age groups of people will be attracted towards certain designs.
Clear Communication with the Client/Stakeholder(s)
The client is not just the one who has reached out to you for the packaging design, but the one whose brainchild the product is! That person will have a lot to say about the product and share important insights about how they came up with it. Being very clear with the client and having a clear communication will lead to hitting the target when it comes to designing the product packaging.
Have a Storyline
To make the packaging engaging, you can have a storyline in the packaging. It is not necessary that the storytelling will have to be in words, but it can be depicted through designs, patterns, symbols, colours and pictures too.
For example, we at BeFoundations worked on this brand called Coloressence where we had woven a story through the design.
Keep It Simple
Sometimes, what you’re looking for is hidden in plain sight. Simplicity beats everything else. Take Coloressence for an example. BeFoundations planned a really simple packaging design that worked great for the brand and had a happy client, referring us for future collaborations as well.
Name & Logo Placement
Sometimes, in the clutter of the design elements, the most important things i.e. the product name and the logo is lost. This is an example of disastrous packaging. Keep a check on whether the design of the packaging is hiding the logo and the name in the bleed outs or the folds.
Texture of the Packaging
Some of your clients may not have the budget to go for an expensive texture of the packaging. Take it in a sporting manner instead of complaining. Overcome this challenge by figuring out the colours and the design elements in such a way that it doesn’t look cheap even if a low quality texture or material is used for the product packaging.
Consider Eco-friendly Options
We, at BeFoundations, believe in a future where nature and humans co-live peacefully. That takes us to the suggestion of some eco-friendly packaging options in terms of the material and the colours used for the packaging. The world and our environment needs us to be caring, so that we only can live longer and enjoy the products for which you’re designing the packaging.
Hygienic-to-open Packaging
If the pandemic has taught us anything, it is to be more hygienic. Think about double sleeving of eatables, or anything that a person would need to use on-the-go. Our hands are the dirtiest because they keep touching public places like the buttons in an elevator, the side rails of an escalator, ATM machines, mobile phones, etc. A packaging that will allow someone to hold the product indirectly will help them to avoid infectious bacteria & germs.
Hope this guide will help you to seal the deal with the perfect packaging. For any doubts or enquiries, leave your comment below or reach out to us at business@befoundations.in
