The changing face of business by
Digital Marketing
Digital marketing has changed the entire face of the business arena. In earlier times, print, television, radio, magazines, etc. dominated the marketing industry majorly. But now, in the digital age, this form of marketing has become almost obsolete, and the digital way is the preferred way. There was a time when print, radio, television, magazines, and events dominated the marketing industry but now with the new digital age, all the primitive form of marketing has taken a back seat. Digital marketing is marketing your products through the internet, electronic media, or any digital platform. In the digital world of today, all over the world, there are thousands of millions of people who are online almost all the waking hours of theirs, and digital platforms, therefore, have caught on tremendously.
There are many windows of digital marketing like SEO or search engine optimization, blogging, PPC or pay per click, content marketing, affiliate marketing, email marketing, social media marketing, paid search advertising, etc.
Benefits of Digital marketing
When we talk about digital marketing, we know that it is the future. There is a whole global customer base that you have when you are digitally marketing your product/ service. It is super cost-effective and also result-oriented. Now, in this digital age, we need to understand that some industries have already been digitized like healthcare, finance, and now education after the pandemic hit the world in 2020. In this age, the way of doing business has changed in a multi- faceted way with more and more brands choosing to invest in the digital marketing arena.
The latest strategies once applied even to nascent new businesses have the caliber to launch the business and take it to the next level in a matter of months. Online presence for your business is the key to make it seen more and more digitally and hence create an impact on the customer. For both small and large scale business owners, though traditional marketing still has a presence, digital marketing will surely get an upper edge any day
Online Stores are more preferred than physical stores
Imagine this: you get dressed, venturing out in the cold/super warm/monsoon weather to a mall that is at least 10-15 km from your place. You go to at least 3 stores to try what you are looking for, let’s say a pair of shoes. The whole day is spent on that one commodity and you end up being exhausted by the time you return. Now picture this: you go on 2-3 websites of your choice of footwear and look for the brands that you already have tried. Otherwise, also, you can place an order and the shoes shall be delivered to your doorstep with minimum fuss and all you had to do was make a few clicks. The best part is that all is done in the comfort of your home, no botheration, no weather worries, no need to stand in queues while making payments, and the commodity is at your doorstep!
Even Steven
This used to be an issue with the earlier advertising’s that the company with a bigger paycheck dominated all the ad space. Well, that’s no more an issue as digital marketing has made it cheaper but a super effective way for all the marketing mantras to be followed.
Target the Specific Audience according to your brand
All you have to do is strategically target your audience and also build a brand identity that is appealing enough so that you are seen. If the online activity of any individual is gauged for a while, it can easily be understood what their interests and needs are like and thus they can be targeted to your specific brand or not. Demographics also have a role to play here. In this way, digital marketing is very effective and also efficient in a timely way to make adept use of resources, time, and effort.
How to Build a Brand Identity
Customers wish to trust the businesses from whom they’d ultimately buy. They are looking for businesses to create such an image that they can trust and put their faith in for the long term. Social media presence and website design are the two parameters that help to build a brand image for a company in these digital times. A unique impact is what the customer looks for to grasp the brand and
then create loyalty for it.
Traditional marketing, if paired with digital marketing in the right way, will help businesses reach local arenas. For example, dog hostels and dog spas can have a local outreach for a better market and also a better response on the whole.
Conclusion
In these times, especially after the pandemic hit in 2020, digital marketing has proved to be a boon for all businesses, whether small or large. The business did not stop, even after the world came to a standstill. All over the world, digital marketing has transformed the workings of businesses. The benefits of digital marketing are manifold which can only be realized when the strategies are applied hands-on, into the business.
