A leading dairy brand from Punjab that manufactures Milk and Milk products.
To attach a recall value to the brand by making it a name that India trusts. To increase its visibility and ROI.
CLIENT
Uttam
PRODUCT
Dairy
Deliverables
- Ideation and strategy
- Packaging Designs
- Branding
- Digital media
- Social media
- Campaigns
What We Delivered
We work closely with the brand in showing how rooted it is in tradition by highlighting the brand’s emotional appeal. Despite it being steeped in tradition, we package and brand it in a way that it comes across as a modern and contemporary Brand. We took its communication a step further and gave it a fun look by creating a Mascot for it, which is a part of majority of its communication these days.
