Digital Advertising and Branding are like two sides to a coin. They complement each other and often their identities are confused.
“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
David Ogilvy, Advertising Tycoon,
known as the ‘Father of Advertising’
Digital Advertising and Branding are like two sides to a coin. They complement each other and often their identities are confused. So, what is the great fuss if one is mistaken for the other? It’s all in the family, right? Well to start with it is an unforgiven blunder.
So, what is Branding?
Branding and brand language infuses soul to one’s products and services. It gives the product or service a purpose and an identity which will potentially help in building brand loyalty. The subject runs deep through the history behind the brand, its logo, colours unique to a brand along with a catchy tagline. This is the key ingredient to determining the nature of a product’s relationship with the consumers. It also will help the consumer to determine their expectations from a particular product or service. In short, it’s a very boisterous way of saying ‘Hi’ and make your presence felt.
Let’s Talk Digital Advertising
Digital Advertising (the better-known sibling) on the other hand starts to propagate the design language to a wider audience through various platforms of mass communication. The preferred Gen Z platforms are online advertising campaigns, social media promotions and of course there are more traditional medium like the local media. If Branding was the introductory ‘Hi’ then Digital Advertising is the insightful, mesmerising, and delightful conversation starter. So yes, it is a great way to present a product and service to the world and a good design language will ensure patronage.
Like all industries, the field of Branding & Advertising is governed by certain accepted nomenclatures. Being tried and tested over a period of time and having wielded a great track record, these guidelines soon came to looked upon as the eternal mantra to success. Creativity refutes didactic structures. The clever thing about a creative industry is that the cliché is often challenged and stereotypes more often broken. Aiming out of the ballpark is a digital agency that believes in diverse creativity. A team that exuberates and wields electrifying energy – Be Foundations
Be Foundation is a space that consists of creative thinkers. A team that curates design and brand language that resonates the story of an individual brand. We dedicate hours to brainstorming that help ideate a design and translate thoughts into ideas with ease. This digital firm has successfully worked with brands from diverse backgrounds making it one of the most dynamic design/branding/digital agency to reckon with. The team is revolutionising the concept, understanding and application of design language, brand packaging and content generation and providing brand solutions to varied industries. A game changer, the team of Be Foundation provides tailor-made branding solutions which has a more refined global approach. We make data interpretation easy without compromising on the soul and story of the product.
