Befoundations research team found that the Brand had a unique set of natural ingredient products that could be highlighted and a special niche segment can be created. Kumkumadi was the magic ingredient and everything centered on this exotic ingredient. Rejuvenation, Life invoking, youthful infused by natural ingredients was the key theme. This is amply brought out through the key packaging and every communication that was rolled out. The proposition was amply accepted by the conceived TG and within a short span of 2 months we have over a 10,00,000 reach in one month and an pure organic following of over 3400 followers.